Technology
forecastsIn 2015 Ukrainian media market will sink 42% in dollar equivalent
This year the volume of the advertising market in Ukraine will shrink by 42% in dollar equivalent amount to only US $300 mn, predicted sales house StarLightSales (sells advertising of StarLightMedia television channels).
In the national currency the Ukrainian media companies will earn around UAH 6.9 bn in 2015, according to the same company. At that, market will decline by only 2% compared to the previous year.
As a reminder, based on the results of 2014 the Ukrainian media market sunk in hryvnia by 23% amounting to only UAH 7 bn, while in 2013 its volume was as high as UAH 9.1 bn.
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